About Me
Hello and thank you for your interest in my work! My name is Garrett McCafferty. Currently, I'm a Senior Creative Video Specialist at Progressive Insurance, where I lead strategic video initiatives that drive internal communications, employee engagement, and organizational learning at scale. At over 80,000 employees, keeping a Fortune 100 enterprise connected and informed through creative video is what I’ve specialized working here.
My passion for visual storytelling began making YouTube skits as a kid, but it was at Ohio University, studying photojournalism and visual communication, where that passion transformed into craft. I learned the fundamentals of visual narrative, the ethics of authentic storytelling, and the power of imagery to inform and move audiences.
Early in my career, I served as a multimedia intern at Frank Lloyd Wright's Fallingwater, a UNESCO World Heritage site and one of the most iconic architectural landmarks in the world. Creating content that brought the site's history and architectural significance to life for global visitors taught me how to translate complex subjects into accessible, engaging visual stories.
Today at Progressive, I combine creative vision with strategic thinking to develop video content that inspires action, builds culture, and delivers measurable business impact. I lead projects from conceptualization through delivery, collaborating with cross-functional teams and stakeholders to translate complex business objectives into compelling visual narratives.
Throughout my career, I've produced content for Fortune 100 companies spanning insurance, industrial manufacturing, life sciences, and food retail. Whether it's employee training, leadership communications, or brand storytelling, I approach each project with strategic alignment, creative excellence, and production quality that elevates the organization.
My expertise spans:
Creative strategy and concepting that translates business objectives into visual stories
Production leadership—directing shoots, managing teams, and overseeing technical execution
Stakeholder collaboration with executives, subject matter experts, and cross-functional teams
End-to-end ownership from initial concept through final delivery
While much of my current work at Progressive is confidential and designed for internal audiences, this portfolio showcases projects that demonstrate my approach to storytelling, creative problem-solving, and production craftsmanship.
