The Road to IFPE
CONEXPO-IFPE is one of the largest trade shows in the world, bringing together the construction and hydraulics industries under one roof. I led a small team in partnering with Permco, an industrial parts manufacturer, to produce a brand awareness campaign in collaboration with the editorial staff of Fluid Power World. The campaign centered on an eight-part pre-show video series covering the history of CONEXPO-IFPE and essential information for prospective attendees. Following the event, we produced four recap videos featuring Fluid Power World editors sharing their biggest takeaways from the show.
On this project, I handled studio filming and sound recording, editing, and in-video graphics. This series involved assembling assets from varieties of sources. From studio recordings to editorial content, press releases, and some stock to fill in gaps.